When the Numbers Stop Making Sense, That’s Not an Accident.

You saw one price online.
You got a different price at the dealership.
Then they started talking about:

• Add-ons
   
• Market adjustments
   
• Trade allowances
   
• Doc fees
   
• Incentives
   
• Rebates
   
• Payoff amounts
   
• Interest rates
   
• “Out-the-door” numbers
   
• And something called… negative equity?
   

Sound familiar?

This isn’t miscommunication.
It’s a fog machine.

And it’s working exactly as designed.

The more confused you are, the more flexible they become.
Not with the deal—but with the story.

• “Let me show you how this adds up…”
   
• “It’s just how the system calculates things.”
   
• “It’s better to look at the monthly payment.”
   
• “That’s already included.”
   

When the numbers stop making sense, most buyers go quiet.

This guide helps you do the opposite.

Created by a 46-year dealership veteran who knows the inside math cold, this guide takes you step by step through how numbers really move in a car deal.

You’ll learn what’s legit, what’s padded, and what to ask—before you sign something you don’t fully understand.

🎥 The Extended Video
A behind-the-scenes breakdown of the pricing fog—how the sticker, the invoice, the trade, and the payments all get juggled to serve the dealmaker. And how to cut through it.

📘 The Car Buyer’s Math Decoder
Learn what each number actually means—and what it’s being used to do. When you know what they’re looking at behind the desk, you’ll know exactly where to push back.

📋 The Question Sheet
A printable cheat sheet of the exact questions to ask before agreeing to anything. Designed to expose confusion, slow the pace, and put you back in control of the numbers.

• Why “out-the-door” is your safest number
   
• How trade allowances blur the real cost
   
• The difference between a price and a payment—and how to protect both
   
• How fees, taxes, and market adjustments hide in plain sight
   
• What to ask before the paperwork starts printing
   

Car buyers don’t need to become accountants.
They just need one clean explanation, backed by the right questions.

This guide gives you that.

Confusion is expensive.
This guide is not.

✅ Video training
✅ Number decoder
✅ Printable question list

Click below to take the fog out of your next car deal—before it costs you more than you think.